A lot has been said about music streaming, from its power to shift to its role in shaping . For better or worse, it鈥檚 completely disrupted the music industry.
, a local company founded by Anthony Anderson, focuses on aiding independent artists taking advantage of this disruption. Joining the ranks of services like DistroKid and TuneCore, the new digital distribution company connects artists with streaming services like Spotify, AppleMusic and Tidal.
Local artist (aka Kayla Thompson) distributed 鈥淭he Ratchet Tape鈥� using GF. On the heels of 鈥渉ot girl summer," a term coined by Houston Rapper Megan Thee Stallion, "The Ratchet Tape" integrates sex positivity, early 2000s nostalgia, and a reclamation of the word 鈥渞atchet.鈥� It鈥檚 a project that鈥檚 primed for the zeitgeist, and it's her first with GF after switching from DistroKid.
She said GF was helpful with logistics, like licensing her sampling of the Ying Yang Twins classic 鈥淪alt Shaker鈥� in her track "Girls Gone Wild, Pt. 2."
Jay Washington ( to fans) also swims in the world that streaming has created. When asked about his label, he鈥檚 quick to respond: 鈥渢he internet.鈥� He uses DistroKid for distribution.
Both KV and QWERTY note that while streaming is a part of the hustle, selling merchandise and touring are the keys to profit. Money made from streaming is often nominal at best. Still, companies like GF Music and DistroKid help them connect with fans ready to listen.
Listen to the full discussion:
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