SPRINGFIELD, Ill. 鈥� The Illinois State Fair, a multi-million annual agriculture festival, reported a nine-year attendance record this year.
The state Department of Agriculture, which hosts the fair each year, reported on Tuesday that about 708,000 people attended the fair, an 11 percent increase from 2022.
Department officials attributed the increase to good weather, renovations of fairgrounds facilities and a discounted admission fee for one of the fair days.
鈥淲hen you鈥檝e got to compete with a handheld device, you鈥檝e got to up your game in terms of entertainment,鈥� State Fair Manger Rebecca Clark told .
Clark also said a new promotion 鈥� dropping the adult admission fee from $10 to $2 for one day 鈥� helped raise attendance for that day by roughly 27,000 people compared to the previous year, a 57 percent increase.
鈥淭he 2023 fair also greatly benefited from new promotions and big attractions aimed at bringing visitors to the fairgrounds mid-week to capitalize on discount admission days,鈥� Department of Agriculture Director Jerry Costello II said in a news release.
Costello and Clark also credited recently completed renovations at the multi-purpose arena, one of the fair鈥檚 venues, for bringing people to the fair. This year, the arena hosted a monster truck rally, a demolition derby, a tractor pull event and a rodeo.
The $8.6 million renovation was completed earlier this year. It was funded through the state鈥檚 Rebuild Illinois capital program and is part of a broader $58.1 million plan for fairgrounds infrastructure projects.
The Department of Agriculture said they expect to work on other upgrades and renovations to the fairgrounds in the coming months, including $9.5 million for road construction, $11.9 million for heating and cooling system upgrades and $4.6 million for roof replacements.
In addition to one-time capital funding, the state has increased the amount budgeted for state fairs for four of the past five years. In both this year鈥檚 and last year鈥檚 state budget, lawmakers allocated $6.9 million for fair operations, a 25 percent increase from 2018鈥檚 allotment.
State officials were quick to celebrate the fair鈥檚 increased attendance, with Gov. JB Pritzker in a news release highlighting the 鈥渟hattered attendance records,鈥� but estimating the size of state fair crowds can be tricky.
The figures reported by the state represent several factors, rather than the number of tickets sold or a complete count of visitors.
鈥淎ttendance is determined based on the number of tickets purchased and turned in at the gates,鈥� Clark said in a statement. 鈥淚n addition, a formula provides multipliers, based on national averages, to count visitors who cannot be tracked by a ticket due to the fair鈥檚 various free admission days.鈥�
The department says this calculation method, which was adopted in 2015, is an industry standard. The change in the counting method contributed to attendance estimates dropping by roughly half the year it was introduced.
In 2014, the last year under its old crowd estimation method, the state reported 845,000 attendees, about 200,000 more than its figure for 2023. In 2002, the state estimated 1.2 million people came to the Springfield fair, according to state news releases.
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