Hispanics make up just 3% of the population of Rolla, but that number is growing, and a new business downtown is looking to serve that community and expand its presence.
Kristina Col贸n Leininger, owner of Kristina鈥檚 Casa, said she decided to open the bodega after thinking about her struggles when she moved to Rolla six years ago. She said it was especially hard when it came to stocking her kitchen.
鈥淐oming here from New York, it was really hard to find a lot of ingredients I needed to make my food. I鈥檓 Puerto Rican, so I make a lot of food at home,鈥� Leininger said.
She said spices like guajillo peppers for chili sauce or cueritos, the pickled pork skins that can perfectly top off a tostada, were nowhere to be found in Rolla. She had to go to St. Louis or Springfield. Ordering online took a long time, was expensive and wasn鈥檛 convenient.
That鈥檚 the need Leininger thinks Kristina鈥檚 Casa can meet.
鈥淚 want the store to be inclusive. We鈥檙e going to make sure every Hispanic, Puerto Rican, Cuban, Colombian, Mexican 鈥� they all will find things here that make them feel more at home,鈥� she said.
But it鈥檚 more than selling groceries, she said; it鈥檚 about community and raising the profile of the Hispanic community in Rolla.
鈥淚 know sometimes that there are people in the community who don鈥檛 want to either speak Spanish or play their music, or they don鈥檛 want to show who they are because they are afraid people are going to judge them or be prejudiced against them or something like that,鈥� Leininger said.
The Hispanic population in Rolla doubled to about 1,000 between the 2000 and 2010 census, and could double again when this year鈥檚 count is tabulated. Missouri University of Science and Technology also had its largest number of Hispanic students ever enroll this fall.
鈥淚 wish there was a place like this here when I came to Rolla,鈥� Leininger said.
Jorge Porcel, a professor of Spanish at Missouri S&T, believes the local Hispanic community is strong but needs more opportunity to be visible.
He started a Spanish language film festival on campus as part of that effort. He said the response from both the campus community and the Rolla area was surprising.
鈥淧eople from the community were coming. It was something that was amazing to me, and every year it was growing,鈥� Porcel said.
The film festival, locally owned restaurants and now the bodega are all things that can help the Hispanic community thrive and be recognized in Rolla.
鈥淚 think the bodega can make it,鈥� Porcel said.
Leininger said: 鈥淚 think we need to be represented, so people can know that we are here. And that鈥檚 also kind of why I did that, so people know we exist, we鈥檙e here, we鈥檙e in your community and we want to be here."
She said so far her business, which has been open for about a month, is exceeding expectations. She鈥檚 already sold out of some spices and has been receiving numerous requests on what to carry on her shelves.
Her official grand opening will be held on Oct. 13.
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