Freelance journalist Tara C. Mahadevan tweeted last spring that St. Louis needed a new publication covering arts and lifestyle 鈥� a publication that focuses on Black artists and other artists of color.
Shortly after that, she applied for her first-ever grant and got it.
Soon she was putting together the team behind Search Party magazine.
The results will be available when the magazine is published sometime around the end of October. The Search Party team will celebrate its debut issue with a launch party at Profield Reserve, a St. Louis streetwear shop. Another issue is planned in a year.
The grant came from鈥檚 , a collaboration between the Cherokee Street art gallery and the .
Mahadevan is a native of Frontenac who now lives in Chicago, where she contributes to various publications. Some of her collaborators have made the same move, but their focus with Search Party magazine is squarely on St. Louis.
鈥淭here鈥檚 so much going on in St. Louis, and I鈥檝e always been interested in the artists and the people behind the scenes,鈥� Mahadevan said. 鈥淚t was really important to take the things I鈥檝e learned and try to create opportunity or a moment or build something that鈥檚 beneficial for everybody.鈥�
The debut issue includes an essay by about why he stayed in St. Louis rather than pursue his music in a larger city and the link to a playlist compiled by deejay Police State, with the intention, he wrote in the magazine, 鈥渙f covering the many different sounds of Black music in St. Louis.鈥�
The Search Party team will provide updates about the magazine launch on .
漏 2024 外网天堂鈥檚 Jeremy D. Goodwin spoke with Mahadevan about the impetus behind Search Party magazine, and some of the artists who contributed to the first issue.
Jeremy D. Goodwin: What is the hole in the St. Louis media landscape that you are trying to fill with Search Party magazine?
Tara C. Mahadevan: In terms of artist-led publications, that was important to me: to create a publication that was led by artists, led by creatives. I just felt that was lacking here 鈥� something artist-driven and collaborative. And not only the intersection of music and lifestyle, which I think is often what publications target, but also fine art. And really spotlighting digital artists.
Also key was that it really centers on underrepresented communities. Everyone who worked on the magazine is either Black or POC.
Goodwin: How many people are working on Search Party magazine?
Mahadevan: It鈥檚 a three-person team, but including everyone who contributed it鈥檚 about 25 people. I鈥檓 the editor-in-chief. Ryan Brown, who goes by , is the creative director. Stephon White, who goes by , did the design and art direction.
Goodwin: Let鈥檚 talk about some of the other people who are involved. , a hip-hop artist; , a photographer and digital designer; , a visual artist and graphic designer. It鈥檚 interesting to look at the people involved in this and see rappers, photographers, visual designers. People who are artistic in all sorts of ways.
Mahadevan: Yeah, and I feel that often when those fields are covered, it鈥檚 very separated. You鈥檒l have a fine arts magazine, and then you鈥檒l have a music and lifestyle magazine.
It turned out really cool, all the different kinds of visual art we got, from paintings to illustrations, graphic design.
Goodwin: And you were working exclusively with Black artists and other artists of color. Why is that piece important?
Mahadevan: In the writing world, in the media world, a lot of gatekeepers are white men. Not to say that white artists and white creators shouldn鈥檛 be, but historically 鈥�
Goodwin: There鈥檚 not a shortage of white people in media.
Mahadevan: Right, right.
Goodwin: Including in this building. I鈥檓 speaking to you as a white man who covers arts and culture in St. Louis.
Mahadevan: For me, I鈥檓 Indian, I鈥檓 a woman. And I just want to create a space where everybody can really be heard, where all these underrepresented communities can be heard. It鈥檚 just beautiful to have all of it together in one space.
St. Louis is very DIY. I think there are a lot of talented people here, and sometimes they don鈥檛 really get the shine they deserve.
Goodwin: What kind of infrastructure would the scene benefit from?
Mahadevan: I think more education around what you can do in the industry that isn鈥檛 鈥� if you鈥檙e not a rapper, you鈥檙e not a singer. You can be a manager, you can be a publicist. I think there鈥檚 a lot of avenues where people can do things.
Goodwin: What does it mean to have an artist-driven publication?
Mahadevan: I think it really speaks to what鈥檚 happening in St. Louis, and all these people that are doing things that when I grew up here I didn鈥檛 see. Even coming back here after college, I didn鈥檛 see people starting podcasts and opening stores and making clothes to the degree I see it now. I wasn鈥檛 even clued into women who are rapping here. Not that there weren鈥檛: There were.
Just the volume [of creative people] is really cool, and I know I鈥檓 just scratching the surface.
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