First Street in downtown Mount Vernon, Iowa, has the quintessential 鈥淢ain Street鈥� feel. It鈥檚 got a caf茅 , bank 鈥� and the local newspaper office.
The Mount Vernon-Lisbon Sun is nestled among the two-story red, brick buildings, the words 鈥淪un鈥� and 鈥淣ewspaper鈥� painted in fancy lettering on its windows.
The weekly serves the two small eastern Iowa towns, and on this day the newspaper鈥檚 one full-time reporter and editor, Nathan Countryman, is busy.
鈥淚鈥檓 finishing up the calendar, finishing up the special section 鈥� and I鈥檝e got two stragglers I鈥檝e gotta track down, which is always fun,鈥� he said.
The front page of a recent issue included three articles with Countryman鈥檚 byline; stories on Lisbon鈥檚 city tax levy rate, employee insurance benefits in the Mount Vernon school district and the town鈥檚 annual Easter Egg Dash.
A local newspaper was once a mainstay of nearly every American town. But today, according to the Local News Initiative based at Northwestern鈥檚 Medill School of Journalism, nearly half of all counties in the U.S. have only one newspaper, while more than 200 counties have none at all 鈥� making them news deserts.
So far The Sun has escaped the fate of so many rural newspapers.
In February, in a unique move, from the papers鈥� owner, Woodward Communications, along with another local weekly.
The Daily Iowan, with a reporting staff of about 90 students, is owned by a non-profit and independent of the university. Some of its reporters, along with students from the university鈥檚 School of Journalism, will now contribute articles to The Sun and the Solon Economist.
Countryman said it鈥檚 a relief to know now he鈥檒l have help from student journalists.
鈥淚t鈥檚 a lot more breathing room,鈥� he said. 鈥淚t鈥檚 an ability to have a Monday where I can say, I just need somebody else to cover the city council meeting.鈥�
The scale of rural newspaper decline
Since 2005, the U.S. has lost about a third of its newspapers, according to Medill鈥檚 Local News Initiative. Its said those losses increased slightly in 2023, with 131 newspapers shuttering. Now there are about 6,000 newspapers left in the U.S., and of those, only about 1,200 dailies.
Director Tim Franklin said the overwhelming majority of counties with no newspapers 鈥� referred to as news deserts 鈥� are in rural areas. Iowa, Minnesota and the Dakotas have lost more newspapers per capita than any other states over the last two decades. Franklin said newspapers are especially scarce in the Midwest and South.
鈥淵ou can almost draw a straight line from the Texas-Mexico border from, say, Brownsville Texas, up through the spot, what I call the spine of the country,鈥� said Franklin. 鈥淎nd with some exceptions, almost all the counties are either news deserts or one news outlet counties.鈥�
As rural areas have lost more population in recent decades, the stress on newspapers has gotten worse.
鈥淚n rural areas, the problem is one of scale,鈥� he said. 鈥淎re there enough paying customers in a smaller rural community to be able to support journalism in that area? That is where I think the economic equation becomes more challenging.鈥�
It鈥檚 a challenging landscape for many media outlets, according to Benjy Hamm, director of the University of Kentucky鈥檚 Institute for Rural Journalism and Community Issues. He cited layoffs at cable TV networks such as ESPN and online publications including BuzzFeed.
But, he noted, layoffs and closures in community newspapers are especially devastating.
鈥淲hen the local newspaper cuts from a news staff of four to two, or in some cases goes out of business, that really impacts a local community,鈥� he said.
While advertising in newspapers has declined sharply, Hamm said public interest remains strong in newspapers. He said now more newspapers are looking for new business models to replace the longtime ad-based one.
That could include switching to a non-profit tax status, seeking laws to approve tax credits or incentives for newspaper subscribers or advertisers.
But in the meantime, Hamm expects things to get worse before they improve in the newspaper industry.
鈥淭here will be more newspapers that go out of business.There will be more online sites that determine they can't make a profit,鈥� he said. 鈥淏ut I think there will continue to be things that emerge to replace that.鈥�
A commitment to community
The Ford County Chronicle in rural Paxton, Illinois, is something of an anomaly. It鈥檚 one of the few new newspapers to replace a defunct paper in the U.S. in recent years.
The Chronicle was founded in 2020 by two former employees of the Ford County Record, a much older weekly that was going through staff cuts under the ownership of the Community Media Group chain.
Founders Will Brumleve and Andrew Rosten find working at their own newspaper a totally different experience. They now have to worry about printing, distribution and ad sales duties, as well as covering the news.
鈥淚t鈥檚 hard, but every job鈥檚 hard, right?鈥� said Brumleve. 鈥淭here鈥檚 not that many jobs that make you feel better about the difference you can make in other people鈥檚 lives and just try to keep people informed of things they need to know. It鈥檚 important.鈥�
That devotion to local news is at the center of publisher John Starkey鈥檚 plans for a regional newspaper in Texas.
He runs the Rambler, a weekly newspaper serving Irving and other suburbs in the Dallas-Fort Worth area. Last year he turned the media company into a non-profit and acquired a newspaper 300 miles away in rural Crockett County 鈥� The Ozona Stockman.
Next year he hopes to launch The Stockman, which will expand coverage to seven counties in west Texas. In three of the counties there are no newspapers and little access to news.
鈥淭hey have spotty internet. They have spotty radio reception. And they have restricted TV because of the geographic parameters of the area,鈥� Starkey said. 鈥淪o if they don't have a newspaper, they don't have news. It's that simple.鈥�
With no news coverage, he said residents aren鈥檛 able to learn and reflect on the events around them, and there鈥檚 little scrutiny of business or government decisions.
He hopes as more newspapers turn to philanthropic support, they can get out of what he calls the industry鈥檚 鈥渧icious cycle鈥� of fewer advertising dollars leading to less coverage and declining subscriptions.
鈥淲hat you have to do, is you have to change the model,鈥� he said.
The Daily Iowan鈥檚 purchase of The Sun and Solon Economist has grabbed headlines and interest from other university papers, according to DI Publisher Jason Brummond.
鈥淚鈥檝e heard from a dozen of my counterparts around the country, who are really excited to see the news that we were acquiring these papers,鈥� he said. 鈥淭hey鈥檙e interested to hear how it turns out in the next six months and twelve months.鈥�
Now the local newspapers will be able to maintain their current professional staff and get an injection of student reporting.
鈥淯ltimately, we think that community journalism is important,鈥� Brummond said. 鈥淲e think that these communities deserve a strong newspaper, and we thought we could deliver that.鈥�
This story was produced in partnership with a collaboration of public media newsrooms in the Midwest. It reports on food systems, agriculture and rural issues.
