Nicole Jackson came to the first Midwest SoulVeg Fest to get some inspiration on her slow path to being a vegan. She admitted that as a black person who grew up going to events centered on meat, it鈥檚 easier said than done.
鈥淪unday dinner after church, the cookouts, the barbeques, where we are just gathered by food that pulls us together,鈥� said Jackson, who is from Olathe, Kansas.
Those habits were started by people who aren鈥檛 alive anymore, she said, but the cultural traditions live on and are complex, especially when meat production is a factor in climate change.
The black community鈥檚 cookout tradition doesn鈥檛 have to change, though, Gigi Jones said, especially with all the plant-based meat substitutions out there.
鈥淚 can still have my food the same way? I can still have my fries? We can still grill out and cook out and have fun and chit-chat it up and show each other love,鈥� Jones said.
She said one of the ways to appeal to more black people is to use more inclusive messaging. That鈥檚 why she called her first vegan festival, which was held in October in Kansas City, Missouri, the Midwest SoulVeg Fest. She says about 2,000 people attended.
鈥淭he language has to be there for us to say, 鈥極h, this is for us. Oh, they鈥檙e talking about us.鈥� So when I use social media, when I use certain tools now, I make sure that language is not racially biased,鈥� she said.
Jones 鈥� also known as Gigi the Vegan 鈥� said she tries to teach people about healthy eating options, such as how to cook tasty food and detox the body of unhealthy food. But it鈥檚 also personal: She was diagnosed with colon cancer in 2015 and says that going vegan is a big part of why she鈥檚 cancer-free today.
鈥淚鈥檓 not one of those radical vegans. I鈥檓 really not,鈥� she said. 鈥淚t鈥檚 my own personal journey, but I do try to help people to understand the impact it has on our environment.鈥�
According the U.S. Department of Agriculture, the average American eats more than 220 pounds of meat a year. And livestock emissions likely play a role in climate change.
Related: 鈥� A Kansas City Scientist Explains What's Going On
Timothy Searchinger, a professor and researcher at Princeton University, said while it鈥檚 complicated, the bottom line is that the world is warming faster than it should due to greenhouse gases.
He also said that the connection between meat consumption and climate change in part boils down to the use of land.
鈥淏eef is the most land hungry form of food and basically for the world to be able to feed itself without clearing dramatically more forest the wealthy have to moderate their demand for beef,鈥� he said.
Compared to the rest of the world, Searchinger added, the wealthy category he鈥檚 referring to includes America鈥檚 poor.
鈥淚 mean if everyone in the world ate as much beef as the average American,鈥� he said, 鈥渨e would need another planet.鈥�
The proverbial black cookout might be the subject of jokes and think pieces alike (and it's not the same as Kansas City's affinity for barbeque). But, as Jones said, plant-based burgers and hot dogs won鈥檛 eliminate the cookout. Not the food, nor the family or the laughter.
Throughout the month of November, KCUR is taking a hard look at how climate change is affecting (or will affect) the Kansas City metro region.
Michelle Tyrene Johnson is a reporter at KCUR 89.3 and part of the public radio collaborative Sharing America, covering the intersection of race, identity and culture. This initiative, funded by the Corporation for Public Broadcasting, includes reporters in Kansas City, St. Louis, Hartford, Connecticut and Portland, Oregon. She can be contacted at michelle@kcur.org.
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